Get involved!
Campaign toolkit
The year-long global focus on nurses and midwives is a unique opportunity to get involved and demonstrate broad public and political support for more health workers, better supported to address the 18 million health worker shortage. We’ve pulled together a toolkit to help you with your activities.
Ideas for campaign activities
Organize recognition awards/certificates
Organize recognition awards/certificates for midwives and nurses in your local/national healthcare facilities in appreciation of their contribution to the community.
Set up or take part in public events
Organize public events and meetings with active participation of nurses and midwives, patients, national health leaders and health sector partners. You could use an event to recognize and appreciate nurses and midwives – live on stage or through videos – encouraging nurses and midwives to tell their own stories.
Produce and display International Year of the Nurse and the Midwife posters at strategic locations – supermarkets, bus stops, schools, local health facilities, health ministry etc.
Engage local leaders and celebrities
Ask your leaders, health care leaders to promote the Year of Nurse and the Midwife in their speeches, on social media, websites, television and radio interviews.
Participate in the Health for All Film Festival
Until 30 January 2020, encourage film makers you know to submit their short films in the category dedicated to nurses and midwives in our Health for All Film Festival. Best films will be displayed at the World Health Assembly in May.
Getting media coverage for your activities can take our message to mass public audiences and helps to get the attention of policy-makers and politicians.
Work with artists
Approach artists to create artwork for health workers, with a focus on nursing and midwifery. Encourage theatre groups to produce plays on health workers, with emphasis on nurses and midwives.
Many voices strengthen our call. Work with organizations that share your goals and form coalitions so that there are more voices behind the celebration. Engage with nursing and midwifery groups and associations, non-governmental organizations and local health-care advocates and community leaders in your efforts.
Get active on social media
Join the drum roll and participate in our appreciation social media campaign on Twitter, Instagram, and LinkedIn. Share photos and video “testimonials”—of and from nurses and midwives, patients, health leaders, influencers and advocates—explaining why this vital workforce is essential, and why we need greater investment in the health workforce.
The primary hashtag that we are using is #SupportNursesAndMidwives but look out for posts using #Nurses2020 and #midwives2020 as well.
Get moving - organize your own national Walk the Talk
Walk the Talk: The Health for All Challenge” promotes healthy lifestyles and highlights the need for access to health for all people around the world. We encourage you to work with local partners and organize this fun event to get people moving.