We Are Family Campaign
A campaign to inspire global solidarity for better health
Join the #WeAreFamily campaign and stand a chance to star in a global music video featuring celebrities, health workers and the general public in a show of
About the #WeAreFamily campaign
A special edition cover of Sister Sledge’s timeless hit “We Are Family” will be released in a new and inspiring call for global solidarity to respond to the COVID-19 pandemic and address pressing global health challenges.
Ahead of the re-release of the song in December 2020, health workers, celebrities and the public are invited to participate in making the music video to accompany the song and show they are part of a global "family."
The campaign is being launched by The World We Want, a global social impact enterprise, and Kim Sledge, part of the legendary multi-Gold and Platinum recording music group, in benefit of the WHO Foundation, with support from –the World Health Organization (WHO).
The inspiration to release a special edition of the classic track came in March 2020 as communities around the world were left reeling from the impact of COVID-19. Thes video will honour the incredible work of the frontline workforces risking their lives to save ours, and all those around the world who have been affected by the pandemic.
Kim Sledge said: “From the doctors and nurses on the front lines, to the paramedics and police, from the midwives and scientists to the carers for the vulnerable, the We Are Family initiative will salute each and everyone with a feeling of unity, strength and solidarity in response to the unprecedented challenges the world faces as a result of the coronavirus outbreak.”
A song of solidarity and support to health efforts
A portion of the song’s proceeds will be donated to the WHO Foundation, to respond to COVID-19 and global public health needs. .
How to join the #WeAreFamily campaign
3-easy steps to submit your sing-along videos:
- Record yourself singing We Are Family either alone, or with friends and family, whilst observing physical distancing guidelines.
- Share the video on your favourite social media channel, with the hashtag #
- Upload your video to https://unitystrong.com by 30 November 2020 for inclusion in the video.
Important to know:
● Video clips will be selected based on age, geographical diversity, and appropriate physical distancing if the video includes groups of people beyond immediate family members and correct handwashing if singing along to the song while washing hands.
● More details, including Terms & Conditions, can be found here www.unitystrong.com.
For further information, please contact
The World We Want: WAFmedia@theworldwewant.global