About the campaign

The theme for 2024 is Closing the gap: Breastfeeding support for all.

This year we want to really recognize breastfeeding mums, ensure they are seen and heard, and share relatable human experiences about breastfeeding and the importance of multi-level support. 

This support includes:

• Policies and attitudes that value women and breastfeeding
• A women and breastfeeding-friendly health care system
• Respect for women’s autonomy and her right to breastfeed anytime, anywhere
• Solidarity and community support

There are actions we can all take that help women to breastfeed as long as they would like.

Campaign date
1 to 7 August

Campaign theme
Breastfeeding support for all

Campaign hashtag
#WorldBreastfeedingWeek #TogetherForMoms