World Hearing Day 2023 (3 March)
Theme:
Ear and hearing care for all!
Let’s make it a reality
World Hearing Day 2023 will highlight the importance of integrating ear and hearing care within primary care, as an essential component of universal health coverage
Key messages
- Ear and hearing problems are among the most common problems encountered in the community.
- Over 60% of these can be identified and addressed at the primary level of care.
- Integration of ear and hearing care into primary care services is possible through training and capacity building at this level.
- Such integration will benefit people and help countries move towards the goal of universal health coverage.
On this day, WHO will launch a new training manual - Primary ear and hearing care training manual. The manual will be accompanied with trainer’s handbook and other community resources.
With this theme, the communication objectives are to:

Draw attention of decision makers in governments and civil society groups towards the WHO’s recommendations regarding integration of ear and hearing care into PHC.

Encourage governments to integrate primary ear and hearing care into training programmes for health care providers at primary level.

Call attention of primary level health care providers (health workers and physicians) towards the needs of people with hearing loss and ear disease.

Inform people about the importance of ear and hearing care and encourage them to seek services.
Event
Photo exhibition
Resources
Materials are available in 31 non UN languages here.
Campaign material
Communication toolkit

Planning guide
