Tobacco and nicotine industries use insidious strategies to make their harmful products appealing, especially to young people.

Manipulative product designs, attractive flavours, and glamourized marketing create a false sense of security and evoke desirability. We need to break the illusion.

Nicotine and tobacco products are highly addictive and designed to sustain use, trapping users in a cycle of dependence. Additives mask the harshness of tobacco, making it easier to start and harder to quit. No more ‘candy coating’.

Removing the appeal of these products through stricter regulations is essential to protecting current and future generations from harm. Don’t let the tobacco and nicotine industries trick people with their playbook.