Key messages:

• Tobacco products kill more than 8 million people every year. Tobacco and related industries must continuously find new consumers to replace the ones that their products are killing to maintain revenue.


•  Tobacco companies spent over USD 9 billion in marketing and advertising and the world lost 8 million lives from causes related to tobacco use and exposure to second-hand smoke.


•  Tobacco and related industries’ tactics to market to children and adolescents include:
  • Over 15,000 flavours, most of which attract children and adolescents
  • Social media influencers and marketing
  • Sponsored events and parties
  • School scholarships
  • Sleek, sexy designs
  • Product placement in entertainment media
  • Free product samples
  • Single stick cigarettes make addiction more affordable
  • Selling products at eye level for children
  • Product placement and advertising near schools
  
  
• We want to create a generation that is free from tobacco and second-hand smoke and the death and disease that they cause.


• Break free from the tobacco and related industries’ manipulation by becoming educated on their tactics and the harm caused by their products.


• Tobacco use is responsible for 25% of all cancer deaths globally. Use of nicotine and tobacco products increases the risk of cancer, cardiovascular and pulmonary disease.


• Over 1 million people die from second-hand smoke exposure every year.


• Children and adolescents who use e-cigarettes at least double their chance of smoking cigarettes later in life. 


• E-cigarette use increases your risk of heart disease and lung disorders.


• Nicotine in e-cigarettes is a highly addictive drug and can damage children’s developing brains.


• Smoking shisha is just as harmful as other forms of tobacco use.


• Smokeless doesn’t mean that it’s harmless. 


• Smoking is expensive, and you pay for it with your looks and your health. It causes bad breath, yellow teeth, wrinkly skin, unhealthy lungs and a poor immune system.


• Shisha smoke is toxic. It contains substances that cause cancer.


• Chewing tobacco can cause mouth cancer, tooth loss, brown teeth, white patches and gum disease.


• We encourage everyone to become educated, spread awareness and create a tobacco-free generation.

• Tobacco companies bombard children and adolescents with social media messages that were viewed over 25 billion times. That kind of social media reach is to die for.