Since its release 20 years ago, Diego Torres’ song “Color Esperanza (“Color Hope)” has given listeners a sense of unity, peace, and, of course, hope. It has been an anthem of change among the Latin Iberia and US Hispanic market.
Now, through a joint venture between Sony Music Latin and the international advocacy organization Global Citizen, the song will empower listeners to join the battle against COVID-19. On 18 May the team released a new version of “Color Esperanza” and a new video to appear on Sony Music Latin’s YouTube Channel. Both feature popular blockbuster talent to grasp the attention of a new generation. All record label net proceeds from the song will benefit the Pan American Health Organization (PAHO) and its COVID-19 relief efforts throughout the Americas.
Fans may stream the song on all platforms, watch the new video, and promote the song on various social media platforms with the hashtags #streamforhope, #streamforesperanza or #coloresperanza2020. Fans can also join the movement at coloresperanza.me. PAHO will receive donations as a result of streaming views and viral support.
Visit PAHO website to read more about how the new “Color Esperanza” track supports WHO’s COVID-19 response
More about WHO’s response to COVID-19