Protecting children from the harmful impact of food marketing: policy brief

Overview

This policy brief provides policy-makers and programme managers, health professionals and advocates with information and policy options to increase protection of children from the harmful impact of food marketing by reducing the power of, and exposure of children to, such marketing practices.

To mitigate the harmful impact of food marketing on children, governments are called upon to implement comprehensive policy approaches to restrict marketing of foods that contribute to an unhealthy diet, to reduce children’s exposure to such marketing and to reduce the power of such marketing, offering the best possible protection to all children. Comprehensive policy approaches have the potential to be sufficiently broad to restrict all forms of food marketing to which children are exposed, including cross border marketing.