Get ready for plain packaging

Overview

For this year's World No Tobacco Day, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling on countries to get ready for plain (standardized) packaging of tobacco products. Plain packaging refers to “measures to restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style (plain packaging). This brochure covers the following chapters:

• What is plain packaging? Goals of plain packaging
• Evidence justifying plain packaging
• What should be done?
• Resisting interference from the tobacco industry.