Campaigning to tackle ageism: current practices and suggestions for moving forward

Overview

This report has been produced as part of the Global Campaign to Combat Ageism to inspire and support the development of future campaigns that can help change the narrative around ageing and older adults. It presents an overview of current practice as well as suggestions for developing and implementing future campaigns at the local, national and regional levels. These suggestions revolve around five key themes: using research, fostering community engagement, planning strategically, implementing key activities and communicating effectively.