India: Using pop culture to challenge abortion stigma

Overview

Using pop culture and social media to challenge abortion stigma and empower young women in rural India

Young people play an essential role in championing advocacy for access to quality abortion, and their fresh and innovative perspectives can accelerate universal access to abortion care.  

One such concrete example of how creative and youth-relevant approaches can improve awareness of and access to abortion care, can be found in the implementation story by Hidden Pockets Collective. Their experiences make up an inspiring tale of how an understanding of local social media behaviours and music preferences resulted in the use of Bollywood-style music videos, which helped to raise awareness of the right to sexual and reproductive health services including respectful, affordable and safe abortion.