With nearly 5 billion users, and the average user spending about two and a half hours a day online, we know how important social media is to understanding public perceptions, biases, and false beliefs. Popular podcasters, influencers and creators now wield more influence and have garnered a significant amount of trust from large segments of populations who have coalesced into communities that transcend traditional borders. However, it should also be acknowledged that the online environment provides neither a close nor an accurate representation of the offline world. Recent research argues that social media functions more like a funhouse mirror where online discussions are dominated by a small but extremely vocal and non-representative minority. And that while 3% of social media accounts are toxic, they produce up to 33% of the content. That is not to understate the power of and influence of digital information ecosystems, but rather to contextually the picture of the world that they give us.