The MEL manual
Measurement, evaluation, and learning for communication campaigns and activities
Introducing the MEL manual
In accordance with WHO principles and requirements for evaluation, and the WHO Strategic Communications Framework, this manual provides detailed guidelines, templates, and tools to “translate” measurement, evaluation and learning (MEL) in relation to communication “into action”.
The purpose of the manual is to provide a practical tool for communicators to assess the effectiveness of WHO communications in demonstrating health policy leadership, showcasing WHO’s impact on health at country level and providing the world’s prime source of health information.
In addition to overall guidelines and recommendations, the manual includes sections with guidelines, templates, and tools for MEL in relation to:
The MEL Manual
Based on the Sustainable Development Goals, the 13th General Program of Work (GPW13) sets out WHO’s strategic direction from 2019 to 2023, outlines...
Microlessons
Outcomes and impact
Program logic model
Measurement, evaluation, and learning for social media
Key Steps for MEL in Communications measurement, evaluation, and learning
Presentations
