Get ready for plain packaging
Poster based on image from the © Commonwealth of Australia
For this year's World No Tobacco Day, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling on countries to get ready for plain (standardized) packaging of tobacco products. Plain packaging refers to “measures to restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style (plain packaging).
The goals of plain packaging include:
- reducing the attractiveness of tobacco products;
- eliminating the effects of tobacco packaging as a form of advertising and promotion;
- addressing package design techniques that may suggest that some products are less harmful than others; and
- increasing the noticeability and effectiveness of health warnings.