Sharing evidence on behavioural and cultural insights

WHO works with partners, countries and collaborating centres to share knowledge on behavioural and cultural insights (BCI) into health. BCI for health help us to understand the factors that affect health behaviour and allow us to address complex health challenges.

As part of these efforts, WHO/Europe has launched the BCI-Hub. The hub was developed and is maintained by the WHO Collaborating Centre for Culture and Health at the University of Exeter.

The BCI-Hub offers a wealth of evidence, case examples from countries and good practices related to BCI for health. It brings together content from past, present and future projects across various focus areas, such as vaccination, antimicrobial resistance and mental health.