Behavioural and Cultural Insights
The Behavioural and Cultural Insights (BCI) Unit works to advance the use of evidence-based approaches for understanding and addressing health behaviours. Our key areas of work relate to research, evidence, training and advocacy.

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Publications

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Implementation of Immune Patrol in school curricula: Armenia case study

This case study explores the process and positive outcomes of piloting Immune Patrol, an innovative digital education package on vaccination and the immune...

Behavioural and cultural insights at the WHO Regional Office for Europe: annual progress report 2024

This report highlights actions related to behavioral and cultural insights (‎BCI)‎ undertaken by the WHO Regional Office for Europe in 2024. In...

Better letters – evidence and considerations from the behavioural sciences: Behavioural and Cultural Insights policy brief series

Every day, thousands of letters are sent from health authorities encouraging recipients to attend an appointment, vaccinations, cancer screening, or a...

Evaluating the impact of interventions addressing health behaviour: considerations and tools for policy-makers

Some of the most persistent public health challenges are dependent on human behaviour. These include, among many others, overuse of antibiotics, use of...

Documents

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